Korea Enters the Luxurious Burger Wars

Posted by ZenKimchi in WTF | 7 comments

My friend Chris Wright sent me this. W Seoul Walkerhill has come up with the 180,000 won W “X” burger. It’s Australian Wagyu beef with some big ass lobes of foie gras, black truffles and lobster tail served on a brioche bun.

This whole luxury burger thing started a while back with Daniel Boulud’s DB Burger in France. The Korea Times article linked above said that it signified a trend in the polarization in Korea’s economy. Well, maybe. Usually these things are press-grabbing stunts, and people rarely order them.

Nonetheless, the ZenKimchi Korean Food Journal is accepting donations for a research trip.

Joe McPherson is the founding editor of ZenKimchi. He is also dining editor for 10 Magazine and writes and consults for multiple publications. He is the only non-Korean judge for the Korean section of the Miele Guide--but don't ever call him a food critic.

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