What About Bob?

Posted by ZenKimchi in WTF | 4 comments

I saw this ad on TV, and I went, “Wha…?”

It’s not just the ad itself. Just think about it — Bob and Yogurt?Oh, that was a transfer of the Korean script to English. I’d pronounce it more “Bap” and Yogurt.

And, yes, it’s bap — rice.

Rice and yogurt — together at last! Your rice got into my yogurt. Your yogurt got into my rice. Two great tastes that taste — ooh, I’m scared of how they’d taste. It sounds disgusting, like a yogurt rice pudding.

I thought I’d take one for the team, and a bought one at a convenience store. Took it home. Peeled off the top and got this.

Okay. The design is very Zen — or Pepsi, depending on how you look at it. It turns out that the rice is not the white sticky stuff we eat every day here. It’s black rice and brown rice. They have a lot more texture and earthy flavor.

The taste?

The yogurt is yogurt. Not very tart. Slightly sweet like Korean yogurt tends to be — more like Yoplait. In fact, it tasted a lot like the Yoplait that is mixed with grains. The rice tastes more like cereal, and it’s really good. Chewy, too.

Calm down, buddy. I saved some for you.

Joe McPherson is the founding editor of ZenKimchi. He is also dining editor for 10 Magazine and writes and consults for multiple publications. He is the only non-Korean judge for the Korean section of the Miele Guide--but don't ever call him a food critic.

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