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Pinkberry Settles


Korean-style frozen yogurt trendsetter Pinkberry has settled with the state of California for claiming that its frozen yogurt-like product was actually frozen yogurt and for making unproven health claims.

For those of us who live in Korea and deal with slam advertising of “well-being” pizza, coffee and even cigarettes, we say, “What’s new about that?”

Now, excuse me while I finish my green tea donut and sweet potato latte with pomegranate vinegar.

Joe McPherson is the founding editor of ZenKimchi. He is also dining editor for 10 Magazine and writes and consults for multiple publications. He is the only non-Korean judge for the Korean section of the Miele Guide--but don't ever call him a food critic.
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