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Taco Bell Korea Opens on July 11th

Well, it was originally slated to open in May. Just a few months off.

Their web site is now up.

I’ve noticed something distinctly non-Korean on the site. It says “Grand Opening,” not the Konglish “Grand Open.”

I also have stopped by the building recently, and it looks fairly classy for a Taco Bell–like a Taco Bell Starbucks Cafe. Lots of purple.

Joe McPherson is the founding editor of ZenKimchi. He is also dining editor for 10 Magazine and writes and consults for multiple publications. He is the only non-Korean judge for the Korean section of the Miele Guide--but don't ever call him a food critic.
 Taco Bell Korea Opens on July 11th
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  • Edvenchers

    The website has a D-counter. I never saw that in the US. Maybe I didn’t notice it until I came to Korea. Or is it mainly a Korean thing?

    • http://www.zenkimchi.com/FoodJournal/ ZenKimchi

      No idea. I always have been ho-hum about Taco Bell, but that corporate video on the site has given me the munchies.

      • http://www.koreaforniancooking.com/ Tammy

        You might be “ho-hum” about Taco Bell, Joe, but this post is the most popular post in a long time!

  • http://www.monster-island.net/ kushibo

    No pics of the exterior?

    I hope they don’t have double-the-US pricing like last time, which sort of defeats the purpose of Taco Bell to begin with: cheap eats of sufficient quality.

    • http://www.zenkimchi.com/FoodJournal/ ZenKimchi

      I’m always around photo-worthy stuff when I don’t have a camera on my
      person. My apologies. For now, I hope my detailed description will suffice.

    • http://www.koreaforniancooking.com/ Tammy

      I remember when they were in Korea the last time and they didn’t last very long. They alienated the ex-pat clientele with the prices and the Korean clientele couldn’t get use to savory beans. I’m hoping the Korean palate has grown up since then, unless Taco Bell really thinks that ex-pat traffic alone will keep them afloat.

      • http://www.zenkimchi.com/FoodJournal/ ZenKimchi

        On the Border and Tomatillo have had good success. Dos Tacos has
        expanded rapidly. I think Koreans have started getting used to the taste
        of Mexican food. North Indian is still more popular, from my casual
        observations.

  • http://twitter.com/winekorea88 Joshua Hall

    This Ad is so chessy and way too long. Low class voice and marketing. Though I admit they have a lot of stores and serious money behind them.

    Joe, do they have the kimchi tacos? Thinking tacos then hit Hangang gongwon with wine.

    • http://www.zenkimchi.com/FoodJournal/ ZenKimchi

      If they don’t try a galbi taco here, we should go into business.

    • http://www.zenkimchi.com/FoodJournal/ ZenKimchi

      It’s more of a generic corporate video than an ad. Like what they show at conventions and to employees during training. I’ve seen dozens of these in the past.

  • http://www.aviglatt.com/ kosher

    WoW thats great news, its been a while since i went to their place I never knew that Korean Resto was opened. Well my craving for Korean food will be off.. thanks

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