Korea Enters the Luxurious Burger Wars

My friend Chris Wright sent me this. W Seoul Walkerhill has come up with the 180,000 won W “X” burger. It’s Australian Wagyu beef with some big ass lobes of foie gras, black truffles and lobster tail served on a brioche bun.

This whole luxury burger thing started a while back with Daniel Boulud’s DB Burger in France. The Korea Times article linked above said that it signified a trend in the polarization in Korea’s economy. Well, maybe. Usually these things are press-grabbing stunts, and people rarely order them.

Nonetheless, the ZenKimchi Korean Food Journal is accepting donations for a research trip.