Press
ZenKimchi featured in the media
ZenKimchi Dining: Dinner decisions with less stress
Matt Lamers, The Korea Herald (September 2, 2009)
McPherson said readers frequently e-mail him asking for restaurant advice in Seoul. “The scene here changes so quickly, and I honestly don’t have the means and time to root out the coolest restaurants. A site where others could submit their reviews with a consistent, clean format, I felt, would be more helpful than having people depend on my narrow replies on what I thought was good.” [Link]
Cast an Ear to This…
Bhamika Bhudia, Groove Magazine (August 2009) [Link]

Foreign Foodies Generate Strong Following
Ines Min, Korea Times (July 28, 2009)
In an effort to cater more to the domestic audiences of the food blog community, McPherson launched a new restaurant review Web site (ZenKimchi.com/Dining) in May that focuses on ratings, directions and other factors practical to a South Korean resident. Although the majority of the reviews are for Seoul, there are also listings in Busan, Anyang, Suwon and other satellite cities. Food bloggers and readers across the nation are welcome to contribute.
“We’ve developed friendships and it’s all because of the food blogging,” McPherson said while laughing. “The whole blogging community has become a little bit of a clique… like the nerd clique where anyone can come in.” [Link]
Arirang Today
Arirang TV (June 3, 2009)
Segment about the globalization of Korean food.
30분 다큐 (30-minute Docu)
KBS (May 18, 2009)

Episode about foreigners appreciating the health aspects of Korean food. [Link to first segment]
Bizarre Foods with Andrew Zimmern: South Korea
The Travel Channel, Discovery Networks (April 21, 2009)

ZenKimchi’s Eun Jeong Lee is featured, along with friends. Joe McPherson and Eun Jeong were consultants for the “Bizarre Foods” episode in Korea, which included suggesting foods and restaurants, scouting locations, translating names, finding talent to go on camera and actually performing in the show itself. [Link]
Korea Now
Arirang TV (August 2008)
Koreans Share Their Secret for Chicken With a Crunch
Julia Moksin, The New York Times (Feb. 7, 2007)
WHEN Joe McPherson moved to Seoul in 2002, he thought he was leaving fried chicken behind. “I grew up watching Popeyes training videos,” Mr. McPherson said. His father managed a Popeyes franchise near Atlanta and fried chicken was a constant presence in his life. [Link]
The Weird, Wild and, Ultimately, Sublime
Matt Gross, The New York Times (July 20, 2008)
Like most Korean food, it comes in massive quantities and is meant to be eaten by large groups of friends (mine included Joe McPherson, who blogs about food at ZenKimchi.com), who pour one another beer and soju and snip the long noodles with scissors. [Link]
This American Life in Korea
Moon Gwang-lip, JoongAng Daily (July 9, 2008)
McPherson claims it is the first English-language Web site about Korean food.
That, McPherson said, is the reason he was contacted by a Hong Kong-based magazine, which asked him to be a judge for an Asian restaurant guide to be published this autumn. “The Miele Guide,” seeking to become the Asian version of the Michelin and Zagat guides, will publish a list of restaurants throughout the region based on recommendation from 84 judges. McPherson is one of a half dozen judges for Korean restaurants. [Link]
Korea – Sweet home away from home
Park Hye-yun, Korea AgraFood (July 2008)
Joe admits that, unlike in America, Korean foods are a cuisine of extremes. [Link]
The Bridging Blog
Korea Now, Arirang TV (August 2008)
Guest writer or judge for the following publications:
Korea Up Close
Craig White (2007) [Link]
Contributed a piece on Korean food.
The Miele Guide
Ate Media Pte Ltd (2008) [Link]
One of a handful of judges, and the only non-Korean judge, for Korea.
Outlanders
Scott Burgeson (2008)
Contributed two stories.
Magazine Writing:
10 Magazine
Resident Foodie [Link]
SEOUL Magazine
“Seoul Food” [Link]
The Korea Herald
“Joe McPherson on Food” [Link]
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Joe McPherson
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